Mazda RX 8

    Mazda introduced rotary engine vehicles in the US in 1971, beginning with the R100, followed by RX-2, RX-3, RX-4, RX-5, and finally three generations of the RX-7 sports car. However, the lack of creature comfort and user-friendliness, coupled with the high price tag and declining interest in sports cars and coupes at this time, led Mazda to pull the RX-7 from most major markets except Japan. After 1995, Mazda suffered from a relatively undistinguished product line in the US save the MX-5 Miata. As popular interest in import tuning and performance cars resurged in the late-1990s, thanks in part to various popular cultural influences such as the Sony PlayStation video game Gran Turismo^{[citation needed]}, Japanese automakers waded back into the performance and sports car market in the US. In addition, Mazda endeavored to rejuvenate itself around this time, partially with financial and management assistance from Ford, and successfully developed a new product line of high quality cars with desirable styling and superior driving dynamics, beginning with the Mazda6 and followed by the Mazda3, paving way for the arrival for Mazda's next-generation rotary sports car.

For 2009, mazda engineers improved the RX-8 body rigidity through the addition of structural reinforcements, by adding a trapezoidal strut tower bar and enhancing the local rigidity of the front suspension tower areas. The 2009 RX-8 is also 90 lbs lighter than the previous (2003-2008) models. Additionally, the rear suspension geometry has been reconfigured for better handling by improving drivshaft rigidity, lowering NVH levels, and improving overall performance. The 09 RX-8 has a different gearing ratio (on manual transmission-equipped cars) that is lowered from 4.444 to 4.777 for improved off-the-line performance. While minimal, these performance changes give the 2009 RX-8 increased acceleration and performance, as well as even greater responsiveness to the accelerator pedal. Mazda claims that the 09 RX-8 is a significantly faster car than the previous (2003–2008) model car due to the lighter weight, lowered gearing, and improved suspension.

The 2009 RX-8 also receives design enhancements that are meant to freshen the styling and give the RX-8 a new look, without impairing the basic design theme. Refinements for the 2009 model year include a more aggressive restyled front and rear bumper as well as a new front fascia. The 09 RX-8 also comes with sporty, high-quality finish front and rear headlamps as well as larger exhaust pipes (now measuring 90 mm across). The 2009 RX-8 also offers a new five-spoke wheel design featuring a symbolic and sporty design reminiscent of the rotary engine, with different arrangements for each wheel size. There are currently three trims available to consumers: Sport, Grand Touring, and R3.

As of October 2006 the RX-8 has won at least 37 international motoring awards including 2003 International Engine of the Year, the 2003 Japanese Car of the Year, Australia's Wheels magazine's Car of the Year for 2003, the 2004 Singapore Car of the Year, the 2004 U.S. Best Sports Car, and several UK Best Car Awards. It was named on Car and Driver magazine's Ten Best list for 2004, 2005, and 2006. It also took home 1st place on Car and Driver's "Four of a Kind" comparison test.^[8] 2010 RX-8 R3 edition placed 3rd out of 7 on Car and Driver's The Best-Handling Car in America for Less Than $100,000.