Women are growing more influential as catalysts of change, be it at home, through her profession or through her dedication to the community. The world is seeing more and more contribution made by women to society and this change is evident in Indonesia, too.
Hence Mango as the most stylish international fashion brand collaborates with Mazda, as the distinctive automotive brand to recognize these unique women through Women On Top Award. The idea is to inspire other women to achieve in life and bring about positive change to her community. We are living in a time of constant and dramatic personal, social, political and economic changes. Personal struggles such as confronting domestic violence, dealing with life-changing illnesses, finding work and life balance, and single parenthood are some of the challenges faced by the modern woman today. Through these true stories of overcoming personal challenges to rise to the top, Mango and Mazda seek to reward those distinctive women who have emerged as self-sufficient individuals in control of charting the course of her own future.
On this matter, CEO of Trans Mahagaya, Raj Kaul said: "I´m thrilled to be collaborating with Mazda to promote conscious consumerism and to benefit women of tomorrow. Being the most stylish international fashion brand for women, Mango wants to raise this fundamental issue to set examples of well-defined women. As a woman´s brand, MANGO recognizes that a woman holds a key position in shaping the fate of women of tomorrow which must be recognized and respected. From achieving self-sufficiency to solving problems, women have the opportunity to make a magnificent difference in the future."
Mango is known as a worldwide phenomenon in the fashion industry. This brand leader, launched in 1984 in Barcelona has continually been receiving an enormous positive response from the urban and modern women of Indonesia. By linking chic design, superior quality and prestige value, this precise concept has led to Mango´s commercial success in every country that the brand has expanded to.
Commenting on Mazda´s collaboration with Mango for Women On Top, Yoshiya Horigome, President Director of PT. Mazda Motor Indonesia (MMI) says, "Mango has been influential force in shaping the fashion industry in Indonesia and along it, redefining the definition of exemplary women as the modern role models in Indonesia. Mazda is honored to support Mango in its search for distinctive figures who lead by example through Women On Top Award."
As an automotive brand, Mazda seeks to break out of the mold by producing cars that challenge the industry´s expectations and even inspire others to follow suit. The desire to inspire is the same value shared by Mazda and Mango as brands, thus making Mazda an esteemed partner in Mango´s efforts to recognize the inspiring women of tomorrow through Women On Top Award.
At Mazda, the stylish Mazda2 is a good example of how Mazda has inspired a trend in stylish city cars. It is only fitting that Mazda2 became the chosen car for the ultimate woman on top, as a stylish reward for her distinctive achievements.
Women On Top will be held throughout November until April 2011. Candidate nominations can be made by simply filling in a form available at all Mango stores and sharing your story on how the candidate has inspired you or the community. Besides a grand prize of one unit of Mazda2, Mazda also offers a Stylish Getaway for two for the most inspiring story.
Women On Top Participation Mechanism
1. Minimum purchase of 2 items or more entitles you to enter Women On Top award
2. Fill out Nomination forms, copy of ID and the reason why this person is nominated
3. One Receipt valids for one entry
4. Program starts now - 30 APRIL 2011
5. Grand Prize will be drawn 31 MAY 2011 and will win the stylish Mazda2
6. The most inspiring story will entitle to win a Stylish Getaway from Mazda 2 as well as shopping voucher from Mango worth Rp 2.000.000,-
7. Three finalists with inspiring stories will win shopping vouchers from Mango worth Rp 2.000.000,- each
8. 50 consolation prizes from Mango to participants
9. ALL winners and finalists will be announced at all stores after 31 May 2011
10. Send entry and more inquiries on how to win Mazda2 to nearest store or email to marketing.mango@transmahagaya.com
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