Its parent's company, Mazda Motor Corporation is originally established in January 1920, Mazda launched its first passenger car in the early 1960s. Still headquartered in Hiroshima in western Japan, Mazda Motor Corporation today ranks as one of Japan’s leading automakers. Mazda’s reason of existence is to make cars that are fun to drive. The brand message “Zoom-Zoom” aims to express the passionate spirit of motoring enjoyment that drives Mazda forward. Zoom-Zoom is the sound that children make when they are describing motion. Mazda is the one unique car company that values the excitement and liberation created by motion – hence Zoom-Zoom spirit is at the very heart of every Mazda car. Zoom-Zoom spirit is about the emotion of motion, exciting cars that turn heads and satisfying people who are young at heart and love to drive. Mazda practices this spirit by designing and building the kind of cars that carry its badge.
Furthermore, in conducting its growing and expanding business, PT. Mazda Motor Indonesia is following the “Mazda Way” from Mazda Motor Corporation. “Mazda Way” consists of seven principles in doing business, which is:
| 1. | Integrity: We keep acting with integrity toward our customers, society, and our own work. | |
| 2. | Basics or Flawless Execution: We devote ourselves to the basics, and make steady efforts in a step by step fashion. | |
| 3. | Continuous Kaizen (Continuous Improvement): We continue to improve with wisdom and ingenuity. | |
| 4. | Challenger Spirit: We set a high goal and keep challenging to achieve it. | |
| 5. | Self Initiative: We think and act with “self initiative”. | |
| 6. | Tomoiku (Mutual Learning or People Development): We learn and teach each other for our mutual growth and success. | |
| 7. | One Mazda: We think and act with the view of “global” and “one Mazda”. | |
MAZDA GLOBAL
Originally established in January 1920, Mazda started manufacturing tools in 1929 and soon branched out into production of trucks for commercial use. In the early 1960s, Mazda launched its first passenger car models and began developing rotary engines. Still headquartered in Hiroshima in western Japan, Mazda Motor Corporation today ranks as one of Japan's leading automakers.
Mazda has been exporting cars to the United States and Europe for over 40 years. Overseas sales account for more than two thirds of total turnover. Mazda has two main production sites in Japan and 14 overseas facilities. Mazda's factory at Hiroshima is one of the largest single-site automobile plants in the world, with an annual production capacity of about 480,000 units. The plant located at Hofu has a capacity of nearly 410,000 units. Overseas sites include joint ventures based in the United States, and in Thailand with Ford Motor Company, Mazda's largest shareholder.
Mazda boasts an illustrious history of engineering innovation, symbolized by the rotary engine. Although many leading firms attempted to adapt the concept, only Mazda persevered and succeeded in creating a commercial sports car engine. Today, Mazda is the only manufacturer in the world that makes gasoline, diesel and rotary internal combustion engines. The latest incarnation of the rotary engine powers the Mazda RX-8, a car that truly embodies Mazda DNA. Mazda's raison d'être is to make cars that are fun to drive-cars that enthuse but are also affordable. The brand message "Zoom-Zoom" aims to capture this feeling, expressing the passionate spirit of motoring enjoyment that drives Mazda forward.